From the lab bench to the market.

I have always been fascinated by what happens when science leaves the lab.

After an MSc in biology at Leiden University and a PhD in molecular biology at Utrecht University, in collaboration with Unilever Research, I chose to work where innovation meets the market. For more than 25 years I have introduced and grown molecular diagnostics in the Netherlands, the Benelux and internationally.

From PCR and next-generation sequencing at Westburg, to pioneering HPV DNA testing at Roche Diagnostics. From building QIAGEN's Benelux business across infectious diseases, HPV and personalised healthcare, to leading commercial teams at OncoDNA, ENPICOM and Self-screen, where I helped scale molecular triage assays for cervical cancer screening. Along the way I trained in Miller Heiman Strategic Selling, co-trained its programmes, and received several sales leadership awards.

Every new technology is a new adventure: a market to understand, different stakeholders to convince, a path to adoption to discover.

Through InFacts I share that experience as a consultant, interim leader and trainer, with companies that want their innovation to make a difference in practice.